Winery traditions established in this region by the Etruscans as early as in the 8th century BC were revived in late 12th century by a votary of the Franciscan Order.

Fratello Giovanni was wandering around the lands of Castellina giving sermons when on a hot summer day he felt very bad, his legs misgave him, and he went off into a faint. Three flower seller sisters noticed him and brought him to his senses with a drink of local wine. He thanked them and went away to wander. However, the wine turned out to be so excellent that the wanderer could by no means forget its taste he could not find anywhere else, and a while later the missionary returned and built a church in this area. He started to grow grapes himself and to produce this curative drink, to treat churchgoers and guests with it, and at nights in fratery not only the clergy, but also guests and locals engaged in friendly talks and discussed household life, and Giovanni told stories of his wanders.

That is why even today the label of Le Fioraie and Piemaggio wines features three flower ladies.

The contemporary history of the winery starts in the second half of the 20th century, when the estate was purchased by a Tuscany native living in Milan, an engineer Gastone Neri. He was amazed by the quality houses of local stone, vineyards and the olive plantation, and wonderful views. Without hesitation the whole Neri family moved to Tuscany to make wine. The estate was desolate, but Gastone acted as a true businessman in the circumstances: he planted there graded grapes and staked on high-quality wine. Of all plantations other than vineyards only the olive plantation was left. This is how the Piemaggio estate lived through modernization and industrialization in their good sense.

Generation continuity characteristic of all good families and especially Italian dynasties lead to the fact that Gastone’s son Gabriele Neri took up management of the estate. He was the main advisor and support for his father since he was young, and being a certified specialist in the agricultural sector (he ran an international food company in the north of Italy) he took up the responsibility of running the estate.

Gabriele was in his due time replaced by his own son Michele Neri, who is still the leading oenologist of the business and the creator of the legendary le Fioraie wine.